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E28: My Advice on Dealing With Competition

Updated: Jan 24

This week I’m sharing advice on starting a successful dental house call practice in a region where there is already another house call dentist. First of all, I believe that competition is a good thing because it ultimately benefits our patients. With an aging population, there will always be a demand for in-home dental services. So, don't be afraid to start your own practice even if there is already someone else offering similar services in your area. In fact, I recommend reaching out to your colleagues and learning from them. They may be able to offer you some patients to start with or connect you with members of the community.

Dentistry is a profession with a long-standing tradition of mentorship and cooperation, so don't hesitate to ask for help. If befriending a colleague isn't an option, that's okay too. You can still start your own practice and carve out your own unique value proposition for your patients. Maybe you offer more convenient hours or a special payment plan. Whatever it may be, your unique value makes competition irrelevant. And if you're feeling skeptical, challenge yourself to do things differently than anyone else in the industry. Research industry norms and figure out what you want to do differently and why. You may just carve out your own blue ocean.

Remember, the ResiDENTAL Movement is here to support you on your journey. We offer plenty of resources to help you get started, including a free guide called "A Day in the Life of a House Call Dentist" and our Dental House Call Practice Academy. Lastly, if you aren't ready to offer in-home dental services but would like to support patients in need of them, please consider contributing to the Home Smile Care Foundation at I hope this advice helps and I appreciate you taking the time to tune in today. Don't hesitate to reach out if you have any more questions!

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